Prevent Beauty Regret

To spend or to splurge. It’s the definitive question of our times. When it comes to beauty tools, figuring out if the premium cost is justified can be tricky. 


Figuring out the true cost


Feeling some sticker shock? Some quick math may prove that the really expensive thing is a steal or that thing you’ve been waiting for to go on sale is actually too much to spend on. 


  1. Cost-per-use.


Factor in the cost-per-use before you buy your next beauty purchase. Doing so might make you save–or outright skip–the crimper tool or retro hot roller set. One-trick ponies have you drowning in buyer’s remorse and a cluttered bathroom counter.


Multipurpose tools like our cordless convertible curling iron/wand and styler plus+ do double duty and take a fraction of the space in your luggage or on your counter. Not to mention the number of outlets you’ll free up by charging fewer tools!


Sometimes the portable size can end up costing more, depending on how often you use it. If you do most of your hair styling at home or at the office, opt for a full-size. Our make me last dry shampoo comes in travel and full size to get the best bang for your buck!


  1. Maintenance.


Beyond value, factoring in the hidden cost of maintenance can help you avoid unwarranted purchases.


Take hair brushes, for example. High-maintenance brushes with delicate bristles might only be useful at home while a hard-wearing brush like the (mini) wet/dry brush can be stashed anywhere you need in: the car, your purse or your work tote. Maintenance is easy: just deep clean the brush occasionally and take off errant strands when you find them!


If you want to spring for a water filter attachment to your shower, think about how willing you are to regularly replace the filter. 


Similarly, look at how easy it is to clean your hair tools like your dryer and styling tools. Both our flat iron and convertible curling iron/wand conduct heat using titanium. Just wait for it to cool and use a dampened cloth to wipe clean after each use to keep it performing like it did out of the box!


  1. Convenience.


The easiest thing is probably the thing you’ll use the most. 


Our cordless flat iron is something that you can use as a curler or straightener and can be the one tool you use for one look. The styler plus+ can be used as a flat iron to boost volume at the roots while also curling the rest of your hair in a loose wave. 


Our hot tools–the styler plus+ and convertible curling iron/wand–are cordless and can be used at home, at the gym and on the go–all away from an outlet!


Lastly, factor in the convenience of being able to make yourself over at home! The groom me hair-cutting kit can give you the tools for a professional cut for you and your loved ones without stepping outside. 





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Today was great and the Lunata was such a great addition to my kit!! It was the perfect size and the zero cord was the best!!

— Clariss Rubenstein, Celebrity Stylist